Beginning July 16, 2012, I will join Northwestern University as its first Associate Director, Digital Communications in the Office of Alumni Relations and Development (OARD).
I will oversee the Office of Alumni Relations and Development’s online presence from a holistic perspective, ensuring that all properties, including web, mobile, email, and social are brand-aligned, engaging, and effective in achieving goals. This includes providing leadership in measuring the effectiveness of digital communications projects and programs; nurturing, cultivating, and engaging NU alumni across various online communities; and overseeing the user experience and information architecture of OARD websites. I will also serve as a subject matter expert in using digital communications to meet marketing and communications objectives.
I am extremely pleased to join such a well-respected organization and look forward to working closely with my new team. Thank you to the institutions and agencies with whom I worked this past year as a consultant. I wish you much success in the future.