Google+ for Universities

November 28th, 2011 | Posted in Marketing, Tactics

With the addition of Google+ Pages for organizations, several hundred colleges and universities are now venturing onto Google+. Not only has Google given access to such large institutions, but it is encouraging them to leverage Google’s robust network to connect and share content. The Google+ 101 guide is a sign of Google’s investment in higher education.

Google+ 101: Introduction to connecting online for college and universities offers specific ways for universities to organize, promote, collaborate, and find content in Google+. It features specific examples of universities already purposefully adding this social network in their content strategies and communications. Among these highlighted universities is Washington University in St. Louis, which shares important and relevant campus news and event information.

If you are responsible for or can influence content strategies for your college or university, I encourage you to take a moment and review Google+ 101. It will help you determine how you can best integrate Google+ into your social media efforts.

http://www.google.com/+/learnmore/universities/

Note: mattklawitter.com provides strategic support and digital marketing communication consulting to Washington University in St. Louis.

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Matt Klawitter is a higher education and non-profit marketing consultant based out of Chicago. He is the former Executive Director of Digital Communications Marketing at Washington University in St. Louis and also the former Director of the Notre Dame Web Group.
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