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Recent Work Update

April 13th, 2011 | Posted in Analysis

The Office of Digital Communications Marketing (@WUSTLdigital) within the Office of Public Affairs at Washington University in St. Louis is approaching the end of the fiscal year, so here are some examples of our recent work. We have already entered into another cycle of upgrades even on work that we originally created in 2009. Most notably are the recent upgrades to wustl.edu.

wustl.edu

Since launch of new wustl.edu site in August 2010, there has been +2% visits, +12% pageviews, +10% pages/visit, -20% bounce rate (good), +9% time on site, +13% new visitors all without any search engine marketing. Completely organic. And, traffic from Facebook to wustl.edu and other websites is up 450% since integration by the DCM team. We have also partnered on research, focus groups, and surveys regarding these new sites, and the feedback is encouraging. The overall satisfaction rate for wustl.edu is dramatically improved, and we are able now to concentrate on actual known areas of greatest need. By the stats and research, there is evidence that the site is improving at a strong and steady rate.

WUSTL Digital Communications Marketing Samples

Our team is working on several new initiatives for the remainder of the fiscal year, and we are busy preparing for the next. I look forward to completing the fiscal year 2011 with positive energy and a continued commitment to making WUSTL digital communications marketing stronger, more effective, and consistent with the image and reputation of the university. It has been a pleasure to serve WUSTL this year.

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