Buzz: Google’s New Browser, Chrome
September 2nd, 2008 | Posted in Analysis
So, just like most other web geeks, I heard the buzz over the weekend about Google’s new web browser, Chrome. I saw the Twitters, then I got excited. I checked the blogs, searched Google for more information, and I even read the comic book they created for the press. I was (still am) excited about the announcement. My mind is racing wondering how Google will promote and market this huge news. On one of the blogs, I found a link to a press conference.
I am currently watching the press conference live video. (Sept 2. 2:00 PM EST)
So far, I am going to (try to) withhold judgement on this event marketing until it’s all done. But, to this point, I think the awesome techs at Google need to learn from their neighbors in Cupertino. The press conference video feed is poor (at best), and it has no production value, glitz, or glam. Great content, but it’s a boring techie presentation. What a missed opportunity. Did something happen and Google had to put this together over the weekend? Is this the best they can do?
Also, there is no Mac version off the start. This is a major no-no in my opinion, and they had to defend the issue during the press conference right away. You can’t say things like, this is a brand new experience with a fresh look and NOT include a Mac version. I’m sure there is a logical and reasonable explanation, but the appearance is poor.
I’m still holding my breath that the actual browser will be better than the explanation and (viral) marketing of it. That is, once the Mac version is released. Gimme.
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