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A GPS in Every Car

January 2nd, 2008

I traveled quite a lot the past couple of weeks, and I noticed an obvious trend. It seems to me that almost every car on the highway has a GPS installed. I observed this during a 12 hour drive on a major highway, a trip to Arizona, and as a passenger in a taxi. Being a GPS owner myself (TomTom One), I have an eye for this gadget. I’ve owned a handheld GPS for several years (bought one of the original Garmins), and it seems like the general consumer has caught up. Is 2008 the tipping point for GPS?

It is obvious that GPS is here to stay. Here’s how I know.

GPS passes the “Wii” test. That is, you can pick it up and play just as easily as Nintendo Wii. There is no need to read instructions or a manual. My father recently got interested in GPS, and he asked me how difficult it is to use. So, when we were in Arizona (a place where we both have no clue about directions), he was able to easily input an address and get turn-by-turn directions. I gave him no advance instructions or training. It is the exact same situation I encountered when my brother asked me how to play Nintendo Wii. I told him, “just play,” and he did.

On the way to JFK airport, the driver from the car service told me that he could not live without GPS. It is a way of life for him. I think this is now true for the rest of us.

Posted in Analysis, Travels | Permalink

 

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