Web Video: the New Standard?

June 1st, 2006

Video on the Web is on fire. Major websites are not only experimenting with video, but they are making it front page material. This trend will only continue to grow.

Two more examples this week:

First, Yahoo launched a video portal. This portal not only aggregates web video from multiple channels, but will definitely work its way into other devices, hardware, and multimedia — think programmatic control from the Web delivered to your TV. This will happen.

Second, Amazon.com (yes, the retail sector) features a made-for-web video series called “Amazon Fishbowl.” It is hosted by a major celebrity. The format is similar to a talk show with guests, performances, and comedy. But, notice something unique — at each segue there are links to products available for purchase. Add to cart. Imagine if you could watch the episode and be entertained while they sell you products. This is fascinating. Obviously, Amazon.com thinks video is worthy of selling products and reaching the audience in a new, immersive experience. Compelling.

The future of Web video is obvious. It has the potential to replace static image and text as the dominant protocol for message delivery on the Web. Video may be the new standard.

Related post: March 5, 2005 - Web Video Continues to Flourish

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