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Email Excerpt re: Higher Ed Marketing
February 22nd, 2010
Recently, a former colleague from my agency days contacted me and asked my opinion about working in higher education marketing. I have been in this industry for almost ten years. My response included the following:
“Higher education advancement/marketing is more a calling than a career. Trust me, I know how that sounds, but I believe it. You have to first understand the organization’s mission/history and then agree with it in order to be successful and happy. Before I joined (my current employer), I read everything I could about their history. It tells a lot about what they hope to become and how they wish to be perceived.”
“Ultimately, you are an advocate for what they promise to people—most importantly those wishing to improve their lives or the lives of others. But, it does come with some challenges. Taking the high road at all costs is how I operate. It was the advice I was given when I first started in higher education marketing. This sometimes means going slower than you want or learning to be patient when it seems like you are losing momentum.”
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