I had the privilege of seeing this presentation in person. I found the information very compelling, interesting, and often quite funny. I hope you enjoy this as much as I did. Great lessons and wisdom for leaders and those in leadership positions.
Sidebar: I am also extremely excited to share this video because it is the first production of our new digital media team at Alumni Relations & Development at Northwestern University. Looking forward to sharing more compelling content for NU.
I am often in a leadership position when evaluating creative (e.g., website comps). Getting feedback and parallel thinking from a large group of people is always a challenge. Often, individuals want to share how they feel about the design, and they leave out important analysis. Or, some people only point out the negatives and/or want to solve problems immediately.
I follow the Six Thinking Hats approach to encourage a structure of thinking when evaluating creative especially when opinions and goals may widely vary. Here are my sample questions (in this order) to get feedback and healthy discussion covering all six hats:
- What are the positives?
- What are the negatives?
- What new possibilities (or alternatives) do these designs offer to our organization, to you, to your team?
- Is the site design successful or is there essential information missing?
- Does this design accomplish our mission critical goals?
- How do you feel about the designs? Do you prefer one over the others?
So, what questions do you ask and how do they compare or contrast to these? What organizational tools do you use to help guide feedback of creative?
I am pleased to share that I am now the Director of Digital Communications for Northwestern University in Alumni Relations & Development.
In this newly created position, I will create and oversee the vision and strategy for Alumni Relations and Development’s digital platforms. My responsibilities include driving the continuous evolution of digital communications to ensure that such strategies are contributing to Alumni Relations & Development’s overall goals. I am responsible for communicating the digital strategy to ARD staff, University leadership, and colleagues across the University in order to secure the support needed to move the digital platform forward and increase alumni engagement. I will build and supervise a team that is responsible for the management of ARD’s online communities and web development.
I look forward to serving Northwestern University in this capacity. Thank you for the opportunity.